The word ‘natural’ has taken centre stage in the consumer’s world today, along with a related term, ‘organic’. These are prized words in the world of retail products, particularly those that have agricultural ingredients. Thus natural foods, natural personal care products, and natural detergents have experienced a rise in interest and popularity over the last decade.
Products labelled as ‘natural’ and ‘organic’ are considered safer, healthier and more environmentally friendly, which are some of the chief concerns of a growing proportion of consumers, health professionals, safety specialists and environmentalists.
This categorization, however, implies the existence of an antithesis. If there is an ‘organic’ or ‘natural’ perfume, then there must also be a ‘synthetic’ or artificial perfume on the other side of the coin. Also, if natural means safer, then artificial may imply a relative health or safety hazard. But is this always the case when it comes to fragrances and beauty products?
Al Haramain cares about the health and safety of its customers and to this end, this blog takes a critical, analytical look at some of the key issues surrounding the use of natural and synthetic ingredients in fragrances, examining both sides of the coin for the discerning fragrance consumer to make more informed decisions when choosing fragrances.
Because the terms ‘natural’ and the alternatives are classifications of fragrances, it is worthwhile to consider some of the other different ways in which fragrances are classified. Fragrance classifications work as a means of highlighting certain characteristics of the product, in order to aid the buyer’s decision-making process, and also communicate characteristics of interest.